PROJECT

Organised Japanese Niche Fregrance Brands' Pop-up "carré de parfum"

会場レイアウト

Daimaru Tokyo hosted its first-ever perfume pop-up event. Toshoshoji Co., Ltd. also curated its inaugural pop-up, featuring five domestic niche fragrance brands in 52.8 m². Located in a prime spot easily visible from the concourse of Tokyo Station's Yaesu exit, the event attracted a large crowd of domestic and international customers despite being held after the Golden Week holidays. As a perfume distributor, we will continue to leverage our business insights to promote the culture, lifestyle, and values associated with fragrances to a wider audience.



Organised Japanese Niche Fregrance Brands' Pop-up "carré de parfum Ⅱ"

会場レイアウト

We held our first perfume POPUP event at Daimaru Umeda store, marking our second event following the previous one at the Tokyo store. This time, we expanded to feature 8 brands over a two-week period. Using the store's built-in wall shelving, we successfully created an atmosphere that felt like a permanent installation despite being a POPUP. We were able to offer customers the joy of finding their perfect match among 150 different fragrances.

© Tososhoji Co., Ltd.